After a 30-year career in the communications industry, I still have a hard time focusing on one particular aspect of it, so I’ve stopped trying. As the owner of Jax Marketing & Communications, I work with small businesses and non-profit organizations to help them with their goals of making the world a better place.
A graduate of the University of Nevada, I have worked in all facets of communications from running two advertising agencies (one of my own) to publishing two of the Northern Nevada region’s premiere publications, RLife and Family Pulse. I have also served as an editor for Comstock’s Magazine, along with several parenting magazines. In addition to my magazine work, I have been published in Chicken Soup for the Soul and 365 Scary Stories, a Barnes & Noble anthology.
My marketing experience runs through the real estate, renewable energy, healthcare, non-profit, hotel-casino, retail and entertainment sectors. While my teams have won many marketing awards from organizations as varied as the American Advertising Federation to the Western Fairs & Exposition Organization, we have always been focused on results. Working with clients from a national dental chain to a regional grocery store chain and one of our area’s most successful real estate agencies, we have crafted creative solutions designed to increase their profits and goodwill. We have worked with non-traditional clients with less traditional goals, like the region’s curbside recycling program/plant, where we hosted a formal sit-down luncheon for area dignitaries. We have also done work for a local funeral home chain and a non-profit organization focused on helping young people grieve the loss of a parent.
For the past few years, I have worked as Vice President of Public Relations for Estipona Group, where I got to handle strategic communications and event planning for clients ranging from governmental agencies to healthcare and higher education providers.
I served as a marketing & communications manager for TrueBlue, Inc., a national, publicly traded blue-collar staffing company. While overseeing the external and internal marketing for CLP Resources, Inc. and PTS, the company’s skilled trades and industrial divisions, I helped the company navigate the 2009 recession and target different sectors, including renewable energy, so the company can continue to thrive and prosper.
We also handle marketing for Rattler Energy, a green energy company focused on providing cost-efficient green energy solutions to create a clean environment and a more prosperous economy. It is home to the Total Flow Generator, an innovative machine that creates energy from wasted gas or steam pressure.
I was an adjunct professor at the Reynolds School of Journalism at the University of Nevada, Reno, teaching college students the intricacies of magazine writing and getting published.
I’m the chair of Northern Nevada Marches Forward, an organization that puts on the Reno Women’s March, and that is focused on diversity, equity and inclusion throughout the year. I serve on the board of the Cordillera International Film Festival, which was founded by the Cordillera Film Collective, a 501(c)3 charitable non-profit organization whose mission is to bring emerging, established and future filmmakers together with diverse audiences. I’m also on the board of directors for WIN, Northern Nevada’s largest and oldest professional networking and educational organization.
I earned my accreditation in public relations (APR) in 2016, and served on the board of directors for the Public Relations Society of America Sierra Nevada Chapter for three years. I have also served on the boards of NCET and the local, regional and national board of the American Advertising Federation, as well as numerous local/regional non-profit and professional organizations, including the Unnamed Writers’ Group and the Nevada Recycling Coalition.
That’s probably enough for now. If you’ve made it this far, I salute you.
